What I Stand For
In my mission to help traders be successful, I feel it’s important to share what values I believe in.
These are principles I live by and coach from. They’ve been earned through pain, failure, and real-world experience.
(*side note: none of the links below are affiliate links)
Extreme Ownership.
U.S. Navy SEAL veteran Jocko Willink gave a Ted Talk on “extreme ownsership” – a philosophy of leadership and personal accountability that strips away excuses and forces you to take complete responsibility for every outcome, whether or not it was directly your fault.
In high stakes environments – like trading – there’s no room for victimhood or external blame. If you’re blaming the market, your prop firm, or anything outside yourself, you’re giving away your power.
Extreme Ownership forces clarity. It empowers action. And most importantly, it gives you the one thing you actually need to improve:
Agency.
Because once it’s your responsibility, it’s also your power.
Radical Honesty
Years ago, I read the book Radical Honesty by Brad Blanton. The premise is that lying is the root of most human stress — and telling the truth, radically and completely, is the path to freedom, connection, and mental health.
My coaching style is calm, intentional and supportive.
But I’m also not here to be a ‘Paid Friend’.
If you’re letting yourself down and something needs to be said, I’ll say it… not to shame you or make you feel bad, but to challenge you and to hold you to the standards you said you wanted. And always respectfully.
Honesty in communication is the only starting point for real growth and progress.
Earned Respect.
I respect traders who’ve stayed in the game and endured through the tough times. The ones who’ve weathered set backs, questioning themselves, yet continue to dust themselves off and get back up.
If you’re still here, still trying, still showing up despite countless setbacks, you already have my respect.
If you’re just here to post wins and chase likes, cool. But let’s talk after the market humbles you — and see if you’re still committed then.
These 54 seconds from David Goggins sums it up best:
Lead with EQ, not EGO.
You don’t need to intimidate to lead.
I value quiet confidence, emotional intelligence, and results that speak for themselves. For me, the most meaningful way to succeed, is to help others succeed.
I’ve come across leaders and business owners that believe that being impolite and “assertive” equates to being powerful.
If that’s you and how you run your ship, we’re probably not aligned.
As Simon Sinek says in Leaders Eat Last:
“When a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way…”
Respect the Risk.
I’ve been humbled by the market in the most painful way possible.
I’ll never glorify reckless risk. We’ll build strategies that respect capital, leverage, and long-term sustainability.
Go Above and Beyond.
Over-delivery isn’t a sales tactic, it’s a standard. It’s how I show up in the world. If you’re in my space, I’ve got your back.
I believe coaching is a commitment.
If YOU show up big, I’ll meet you with everything I’ve got — experience, insight, presence, and care.
When you work with me you don’t just get a coach, you get someone fighting your corner.
Lightbulb Leadership
I thrive in the moments something “clicks” for you…
When the lightbulb goes off, the pattern breaks, the mindset shifts, the doubt fades.
That’s my “win”.
Don’t fight to win. Fight to “not lose”.
Receiving my black belt in Brazilian Jiu-Jitsu was a culmination of 16 years of blood sweat and tears. It’s an accolade few receive and one I’m proud of.
I endured primarily because of the same fighting philosophy Royce Gracie used to defeat 16 opponents in one night:
When faced with a larger, heavier and stronger opponent, you can’t fight to ‘win’. You’ll deplete your strength and energy too fast. Instead, fight to ‘Not Lose’. That means preserve energy, play the long game, don’t get submitted.
And if you ‘don’t lose’ long enough…. Your opponent will tire, and expose opportunities for you to take advantage.
It’s the art of survival and how we ultimately win. In BJJ, in life, and especially in the markets…
Freedom.
I’ve never been “employed” – in the traditional sense.
For the last 25 years I have lived life on my terms. It isn’t always easy. And it definitely isn’t about Lambo lifestyles or flexing your Rolex…For me, it’s about sovereignty. Being able to wake up every day and call my own shots.
Viktor Frankl wrote about the deepest kind of freedom: the ability to choose your response in any circumstance.
“Everything can be taken from a man but one thing: the last of the human freedoms – to choose one’s attitude in any given set of circumstances, to choose one’s own way.”
– Viktor Frankl
That’s what drives me (and I hope it drives you too…).
Why This Matters
These values are my personal filter. They shape how I coach, who I work with, and what kind of results we’re able to create.
If these resonate for you, then welcome. You’re in the right place. If they don’t, that’s fine too. It just means we’re not for each other. But at least now, there’s no guessing…
Thanks for stopping by and reading this page.