Hi there.

I’ve been fascinated by human behaviour for over 20 years.

That curiosity originally took me into professional acting, where I spent 10 years in a career studying how people think, react, and behave based on their needs and desires. To portray the parts I played truthfully I had to understand what drives the behaviour.

Later, it led me into the financial markets — a place where behaviour is everything.

I’ve been trading since 2016. In that time i’ve seen the highs, endured the lows, and in 2022 I took a life-changing loss. That experience almost broke me, but thankfully I saw the lesson and the meaning in the experience and it ultimately made me stronger (as the saying goes, “what doesn’t kill you…”).

Just like earning my black belt in Brazilian Jiu-Jitsu after 16 years on the mats (made it!), I understood that mental resilience isn’t a personality trait. It’s earned through repetition, failure and refusing to quit.

I’m a certified NLP practitioner and a lifelong coach: Of traders, martial artists, and in the past, actors.

Coaching isn’t a side gig for me. It’s in my blood.

I believe behaviour change doesn’t come from pressure — it comes from perspective. You can’t force a square peg into a round hole. And even if you could with brute force, its unlikely to stay that way.

But you can reshape it, patiently, with insight.

If any of this speaks to you, welcome. You’re in the right place.

Feel free to reach out anytime. I read every message and I’m always open to a real conversation. I’m just someone who’s been through it, ready to help you move forward.

– Jamie